Effectiveness Of Print And Television Advertisements Essay

â€Å"Effectiveness of Print and Television advertisements, a Comparative study of the same brands on different media vehicles.† - Ayushee Bhatnagar Abstract In the age where technology has made things easy and convenient there are some things that have become complicated but necessary, same are the case with advertising. For the advertising companies, reaching to their target audience has become a complicated task. A significant shift from print media to electronic media has been observed in the recent past years. Taking this as the starting point, the study aims at the three main objectives first to explore the most effective medium for advertising, second to examine which media is contributing more towards consumers level of awareness and third brand having high recall value in print and electronic media. In the present study electronic media includes television and print media includes newspapers and survey has been conducted on the FMCG products. Lastly, the study will be significant in showing the importance of multiplatform advertising in the near future. Keywords: Print v/s Electronic media, media effectiveness and brand. INTRODUCTION Print versus Electronic media From the time immemorial it has been evident that print media has made its existence and presence quite effectively. But it gained its importance during the Independence of India. It was effectively used for rousing patriotism andShow MoreRelatedHow Women Are Portrayed On Advertising And The Second Looks At This Time1104 Words   |  5 Pagesseparate examinations on the role of humor in gender stereotypes. The first one is the role of humor seen in television advertisements and the second looks at peoples attitudes toward humorous and non-humorous ads that have gender stereotypes in them and how that would affect a persons desire to buy. There has been a lot of research done on the gender stereotyping, especially on advertisement and the affect it has on society. 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